So you have a brand-new website, and you can’t wait for people to see it. And you wait, and you wait some more. You may even do a quick Google search and attempt to find yourself. You scroll down page 1, click over to page 3, page 4. If you have made it through to page 8 or beyond, you might start to feel seriously discouraged and deflated.
Having a website with no SEO (search engine optimization) is the equivalent of opening a store in the middle of the desert, and forgetting to put a sign up off the highway to let people know you exist. No matter how beautiful, high-tech or expensive your website is, chances are that without some SEO work, no one will ever find you.
Don’t be discouraged, I have created this short checklist for you to get you solidly on your way to befriending the biggest sign-maker in town: Google. Many people are already out there looking for you, so let’s make sure they know where to find you, so you can meet your next customer sooner than later.
- Choose a long-tail keyword to target for each page of your website
- Create a unique Title Tag that includes your long-tail keyword for each web page
- Create a unique Meta Description that includes the long-tail keyword
- Use keyword-optimized H1 and H2 headings to introduce the content that follows
- Make sure you have a minimum of 400 words of each page of your site, and that your content has a clear take-away and is written for a specific audience
- Use your target long-tail keyword at least 5 times within your paragraph content
- Include a relevant keyword in your image file name (ex: learnmarketing.jpg) as well as in the image alt and title tags
- Clean up your URLS. Do not use default, random or oddly named parameters within your links. Instead, make sure that what follows your top-level domain is descriptive, relevant and helpful to the users searching for your type of content.
EX: www.mywebsite.com/folder7/632418542.html/#marketing instead use: www.mywebsite.com/blog/how-to-optimize-your-website
- Create a .txt or .xml sitemap for your website. This is a collection of links that serves as a set of instructions for the search engines to navigate your site
- Register for Google Search Console (you can do this for free with an existing Google Account)
- Add your website as a property in Google Search Console, and verify it.
- Submit your sitemap
- Request to crawl and index your website
Congratulations, Google now knows that your website exists! You will now be on your way to connecting with new customers who are desperately looking for your product or service.
Still feel confused and unsure what to do?